A new food has hit our shelves and our freezers!
| If you’ve been in the store recently, you may have noticed something new… After years of carrying their treats and toppers, we are excited to officially welcome Northwest Naturals raw and freeze-dried foods for cats and dogs to Felicity’s Pet Supplies. But here’s the real reason this is such a big deal 👇 |
| Why Now? |
For years, Northwest Naturals didn’t quite meet our standards for fresh food. In 2025, they made a major change: 👉 They removed synthetic vitamins and minerals from their formulas(Please note, some of their packaging still lists the old ingredients but they have all been updated!) This was the missing piece that now aligns with our philosophy of feeding pets as close to nature as possible. And that means we can confidently recommend it to you. |
Why We Chose Northwest Naturals ✔️ Family owned and operated since 1956 ✔️ Entire manufacturing process happens in their own facilities in Portland, Oregon ✔️ Produced in a USDA active human-grade plant ✔️ USDA inspector on site during production ✔️ All ingredients certified for human consumption ✔️ Sustainable, environmentally conscious manufacturing ✔️ They didn’t forget our kitties, formulas for cats too! |
Who Is This Food Perfect For? Pet parents wanting to add variety to the bowl Picky eaters Pets needing a high quality, digestible diet Anyone wanting to add fresh food to the bowl Pets with allergies and gut issues Whether you want to feed fully raw or just boost your pet’s bowl, this is an incredible option. |
| Already Loved by Felicity’s Pets Many of you already know and love Northwest Naturals treats and toppers, they’ve been a staple here for years. Now you can feed that same quality as a complete meal. |
Curious But Not Sure Where to Start? That’s what we’re here for Stop in and we’ll help you choose the best option for your pet, transition safely, and answer all your questions. Because nutrition is kind of our favorite topic 😉 And yes, Felicity eats Northwest Naturals too, because if I wouldn’t feed it to my pets, I won’t sell it to yours 😊 |